1 recruit master image planning position. Purpose must be clear, is to expand the known surface, or to improve visibility, reputation.
2 strokes clear image of the planned object.
Is for patients and accompanying, or the news media, the health of ordinary people.
3 strokes brainstorming.
establish special promotion planning organization, a planning think tank.
4 strokes better than saying.
the strong quality of the image outside, the hospital management and medical quality well.
5 strokes
timely transmission of information to build a team within the correspondent,
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6 strokes targeted.
seize the favorable opportunity and social focus of attention , focus, organize special events.
7 strokes innovation.
1-2 every year large-scale image of the planning activities to show the image of hospitals.
8 strokes to clean up the workplace clean.
the landscaping of the hospital clean, warm and comfortable, full of humanity.
9 strokes in the management of the community to the hospital.
monitors set up outside the hospital, the hospital regularly reviewed, dissemination hospitals.
10 strokes for different levels of demand supply and demand
health needs of people and open up different levels of medical service mode.
11 strokes with a unique image of hospitals homes obvious signs
logo design, advertising and, signage, architectural style. knowledge-oriented tender
12
establish a clear, two, three, four identity-oriented system.
13 strokes note the use of image advertising
the ads less straightforward ######ual health tips and warm image display
14 strokes word of \
superb medical skills, warm service, to enable patients to spread praise to each other.
15 strokes we have been working on it.
with a modest and sincere attitude towards the outside world views and suggestions and even criticism.
16 strokes weaknesses, show shine.
lack of certain aspects of the shortcomings of the hospital relatively tactful way to use instructions.
17 strokes constantly updated hospital information.
in a timely manner to the public to convey the latest health and medical information.
18 strokes good at grasping the media.
enhance contact, communication, communication, cooperation, mutual benefit.
News 19 strokes to master.
cultured in the media a true friend, and some media to build strong relationships.
20 strokes to collect public opinion.
keep abreast of public reflection on the hospital to collect the comments.
21 strokes out of nothing.
needed to make news events, media attention.
22 strokes clever dissemination of information.
right choice mode of transmission media or newspapers, or television, or radio, or electronic networks.
23 strokes take full advantage of the visual image.
emphasis on close-up pictures, charts and other graphics stuff generated publicity.
recruit 24 journalists to make a reference package installed.
well aware of the media situation, the establishment of a press contact map. 25 key strokes when
send a press release.
in organizing major events before or after the incident in a timely manner to provide a unified news release to the media.
26 strokes to do a background news briefing note.
detailed background information on the event, to achieve. 27
detailed list of bills listed activities.
including the top leadership to participate in activities, agenda, content of the speech with the theme.
28 strokes at any time to hear the voice of the hospital.
a hospital spokesman, unified external dissemination of content.
29 strokes full consideration the concerns of the media and answers.
prepared before the event may be raised by a few media questions or ways to deal with 30 strokes
for media communication training.
spokesman deal with the media to enhance a variety of training, adaptation and exchange of media.
31 strokes at a press conference.
hold regular press conferences, timely health information released to the media.
32 strokes learned to treat the face of media reporters
, photographs,
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news values by 33 strokes to determine your message and themes.
approved before the event must let the news or search for news media point.
34 strokes using the news image of the data.
joint office with the media section, as published in the form with the news. Application of 35 strokes
radio. Do not ignore
by the elderly, young people,
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36 strokes for a media interview trip.
appropriate unified organizing media visits to hospitals, seminars, exchanges.
37 strokes vigorously using the Internet.
do not ignore the role of electronic communication networks to build their own websites.
38 strokes using their own propaganda position.
the name of the hospital to do good, to be beautiful both inside and outside of the publicity field .
39 strokes promotional materials available to the public.
make health promotion a small book, easy to understand. the use of information
Letters 40 strokes.
time in the hospital or released within a certain range of health information bulletin or newsletter.
within 41 strokes to run a newspaper.
improve their own internal communications network.
a magazine issue 42 strokes.
start a medical journals. Regularly published.
43 strokes to write an article.
organizations invited journalists to continue writing by hand or post the image of hospitals.
44 strokes out of a book.
certain aspects of the hospital prepared for the books, such as hospital Chi, reportage, memoir. 45 strokes to send greeting cards or posters.
to new medical technologies, printed greeting cards to carry out new projects or posters released.
46 strokes film or video.
the story according to the hospital a TV feature films or movies,
belstaff online, television dramas.
47 strokes to play the great role of superiors.
superiors invited to the hospital inspection report.
48 strokes with the role of special interest groups.
to make use of retired veteran cadres, entrepreneurs, NPC deputies and CPPCC members role.
49 strokes with the role of celebrity.
the health needs of the use of celebrities to advertise.
to build the hospital within 50 strokes celebrities.
launch characteristics departments, doctors experts.
51 strokes with news events.
with domestic and international political situation or event activities.
various competitions held in 52 strokes.
competition is human nature, holding various competitions to attract people to participate in and concern.
53 strokes with the role of sports star.
inviting culture, and sports stars to the hospital to comfort patients or health checks.
54 strokes to allow animals to be your promotional tool.
the psychological advantage of people's pet animals, to promote the publicity.
55 strokes do not forget the health of peasant brothers.
Bosch, love, social commitment, to beautify the image in the public mind,
56 strokes to be a socially responsible hospitals.
actively participate in public welfare activities. And spread itself.
57 strokes without money to donate, it would give a point of love.
charity community to make calls and responses. host the 58th meeting of
actively recruit host spot, especially in a range of academic exchanges.
59 strokes attention to vulnerable groups
attention orphanage, nursing home, nursing homes, retired cadres, or from free clinics or the donated drugs.
60 strokes at the awards celebration
, awarding, the instrument used, the opening of the building,
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61 strokes to enable patients to understand the consumer price
on charges, drug prices, inspection fees transparent.
62 strokes attention to environmental protection.
to take into account environmental protection, to arouse the people's favor.
63 strokes to support education.
appropriate sponsor education is an excellent way to gain credibility. 64 strokes
sports sponsorship.
sports sponsorship program is to allow public participation in a perfect way.
65 strokes sponsored arts activities.
select the appropriate sponsorship of art activities can enhance the hospital's culture.
66 strokes from the traditional culture of disaster and destruction.
historical and cultural value of some public institutions to save public welfare.
by 67 strokes activities
holidays or anniversaries of major holidays in the health clinic, health promotion
68 counterparts are not enemies move.
Hospital Association to establish or group organization, formed a criss-cross the strength of the relationship.
recruit 69 patients to establish self-government rehabilitation organizations.
club set up with chronic diseases, regular activities.
70 strokes with the staff strength.
increase staff training and education, foster team spirit, to create synergy.
71 strokes set in a range of role models
establish a good personal or advanced group.
72 strokes with the power of local groups.
with local community groups, NGOs, community-based organizations to establish a good relationship.
73 strokes with the power of ordinary families.
organized the participation of children or family members have participated in the warm events. Do not forget to recruit 74
discharged patients.
organizations to establish a return visit patients discharged from hospital, home visits, phone, card greetings.
75 strokes learn to communicate.
establishment of physician-patient communication mechanism to resolve communication barriers between doctors and patients.
76 strokes to get celebrities to be your ambassador.
spokesman for the establishment of hospital image, do not forget to rally for the hospital by celebrities.
77 strokes to employ well-known experts.
well-known experts and scholars are often invited to give lectures.
networking forum organized by 78 strokes.
organizations often are celebrities, the general public, patients participated in various seminars.
79 to facilitate public health consultation
strokes in the hospital a 24-hour health hotline to answer public health advice at any time.
80 strokes home health services.
improve community health services or family room-service bills on a regular basis
81 held a free clinic health organizations, medical experts consulting
deep into the countryside, factories, schools, free medical consultation.
recruit 82 teams set up their own performances.
regularly organize staff to participate in literary competitions.
83 strokes to set up technology competitions.
held medical technology or nursing action game, and rewards to the winners.
84 strokes a surprise move.
organized creative eye-catching, distinctive activities.
85 strokes in many places people set up a point.
hospitals in the formation of a loose network of medical care for residents.
86 strokes to participate in large-scale exhibition.
regularly to the construction of the hospital development outside the exhibition.
87 strokes to the patient a chance to speak and place.
a reception room or Complaint Center, the correct treatment to reflect the situation.
88 strokes doing what people expect.
awards or critical comments on the hospital's public or patients.
recruit 89 health talks
regularly to nearby residents or groups of special public health talks
90 strokes do not forget the publicity for the elderly and children.
of a family, bring a large.
91 strokes to understand your competitors.
know ourselves, planning activities targeted to win the health care market share.
92 strokes fully prepared and has the momentum.
crisis communication plan to establish regular exercise.
93 strokes clear understanding of the causes of contagion.
as soon as possible after the incident, to learn more about the truth, first hand.
disregarded by 94 strokes understand the price to be paid.
active cooperation when dealing with the media, to seize the initiative, avoid falling into the \
No. 95 recruit in preparation for the interview.
dress from the clothing to the background material, environment settings, and to be decent.
96 strokes at any time the public know the truth
progress things to the media release, issued by the hospital's voice.
97 strokes clear of the characters to be close to the media.
cultivate key and you trust the press, due to give important news.
98 strokes at crisis simulation drills.
establish coping mechanisms to deal with crisis communication, personnel, organization, procedures.
99 strokes to understand what journalists want to know.
master negative press reports published in the intention of the hospital or attempted.
100 strokes to understand the key to crisis management.
way to find a solution to negative reports,
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