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2084400 2010 年 08 月 23 日 12:42 Reading (loading. ..) Comments (0) Category: Miscellaneous world Kan
1, rats and dogs
table for a group of mice to climb to steal the meat, they alerted the sleeping dog at the table. Mice discuss with the dog, said:, and some suspected that I eat, and then I will become a case of slabs of meat. loss of the greater good.
2, frogs and mice
mouse frog watch their neighbors very pleasing to the eye, always looking for opportunities and lessons learned it.
day, the frogs to see rats, persuade it to playing in the water. Mice can not, the frog said, there are ways to keep it safe,
エアマックス 通販, with a rope connecting them together, the mouse finally agreed to try . Under the water, the frog fully displayed their prowess, it is sometimes travel fast, and sometimes dive to the bottom. Toss the mouse a very tough battle. Finally, a rat stomach was filling water, rehydration was floating in the water. The kite is flying the air in search of food, found floating in the mouse. Stuffed up. Rope attached to the frog also brought up. After the rats eat the last drop of your mouth are stretched frog kite. Kite before being eaten, frog regret to say: Maybe we've already has entered into the failure threshold.
3.
white goose white goose frequently arrested together to the lake, where many white geese often place the selection of suitable habitat. Wild geese chieftains also arranged a white goose vigil sentry, he saw someone coming to call and the police. Lake white goose hunters are familiar with the living habits.
in the evening, they deliberately lit torches. Sentry saw the fire of wild geese to rattle cried, hunters and extinguishing the fire. When wild geese fly until the frightened, what movement is not, geese and fall back into place safely rest.
repeated three or four times that after a sentry of wild geese that the intention of deceiving them,
ナイキ air max 360, they have to peck at it this time, hunters torch close to the geese. Sentry of geese geese pecking afraid it can not then told. Sleeping geese by hunters in the capture subnet, not an escape.
Marketing Implications : any business will face the market test, when the competitors when the first test, the enterprise set up early warning system - the reaction. But after repeated after the test, and even enterprises have gradually relaxed their vigilance, resulting in competition and win a war.
4. animals pulling carts
pike, shrimp and swans do not know when the three became good friends, one day, they also found a car on the road, car There are many good things. So, just want to drag the car down from the road, three guys together to take a heavy burden, they Maozuliaojin, blue veins upon exposure, resorted to his life's effort,
People to thank the - Qzone log, but, no matter how they drag ah, ah La, ah push , car or in the old place, can not move one step. Turned to the sky to mention hard Swan, shrimp and pour Yibubuxiang drag, Barracuda has got me towards the pond, whether right or wrong? Anyway,
一切都好, they are straining the.
Marketing Implications: a company's marketing team have different talent, they have a dedication for the enterprise, but if companies can not use their one place,
nike air max plus 360, so that the marketing power of companies join forces, then, finally complain about who is useless.
5.
an order of a tiger in Jingzhou official, the mountain's tigers eat out often and livestock. People asked the magistrate to remove E Hu. This person only one eviction under the tiger's command. Jiaoren engraved on a high rock, happened to the tiger for some reason left Jingzhou, he proudly that his orders came into effect.
Soon, he was transferred to another local official. The people of this place is very strong, very easy to manage . He believes that the rock carved in Jingzhou command to subdue the ferocious tiger since it can be that can quell the people literate, they drag people to describe the stone in Jingzhou. The results, not only does not govern the place, the official but lost because of mismanagement officer.
Marketing Implications: Many companies have a successful history of marketing, they rely on these methods to obtain huge profits. But when a new market when in front of,
airmax 2009 レディース, the environment changed, consumer psychology has changed, the original company of The revelation here is that each enterprise has its own marketing model, but the time when the market changes, companies should adjust their marketing strategies to adapt to the market, after all, the market is always right.
6. tiger survival
have a hunter in the mountains to dig a trap, placed a trapping tool, as long as the beast's feet touched it, it will firmly clamp the animal hoof live.
Once, a hapless tiger come out to feed, accidentally standing on this trapping tool, how can Zheng Butuo tiger. Tiger caught by hunters will be decapitated to know, how do? Is it a few inches to allow for up to seven feet little paws uncomfortable body? No , or escape bear. Tiger angry up the ground desperately hopping prance, brake the bands of the vise's paws, and finally ran away.
Marketing Implications: Each company in the market, the market could fall into the trap, these traps may come from a shortage of funds, organizational chaos, abandoned customers, distributors rebellion, but the companies recognized this trap, whether as the only tiger in a crisis situation would rather have to save the expense of the local overall it?
7.
a person wants to imitate a set of furniture, went to the woods to cut down a tree and hands it to sawn wood. When the man saw the tree, the trunk of one resting on a stump, riding in the trunk; also saw in the slot to hit a wedge, and then saw, the ancient wedge Oh, for a moment have to pull out, playing into a new place.
do a monkey in a tree watching him do all of this, I thought: the original timber so simple.
the human stem tired, lie down and nap for when the monkey climbed down the tree trunk on the ride, imitating the movements of people saw from the tree, saw it very easy , but when the monkey has to pull out the wedge, the tree of a close up, caught in its tail.
monkeys screaming pain, it strongly struggling to awakened the man. Finally, being tied up with rope.
Marketing Implications: Japanese companies are started by imitating Western products, but they are innovative in the imitation,
AIR STAB, which contributed to the prosperity of Japanese economy for 30 years. Many of our products are imitation of production companies in Europe and America,
一切都好, but we did not imitate the innovation, so now TV, DVD and many other products, the core technology is not in our hands, this monkey's tail, was accidentally caught in the tree This shows that imitation is important, but innovation is more critical.
8. Medical hump hump
have a doctor cures himself, signs that read He took two pieces of wood, do not prescribe to the hump, not to give him medicine, put a piece of wood on the body, called the hump lying on top of another piece of wood with the pressure in the hump of the body, and then tied with a rope tight. Then, they jump on board to their own, step on something hard chaos. Hunchback he kept calling for help, he does not care about as a result, humpback be Jinong straight, people are
humpback's son and the doctors evaluation, the doctor said:, the corporate marketing problem is to find solutions and methods of customer demand for products and such products and methods to meet customer needs, this is successful marketing. Many companies brag about in the ad what the product can solve any problem, when customers purchase after use but there is no effect, but can not find people to tell the judge had.
9. ingenious criticism
Calvin? Coolidge in 1923 on the US presidential throne.
known the president to reticent, often called
Coolidge has a beautiful secretary, though a long good, but work was often careless mistakes. One morning, he turned to see into the office secretary, he said to her: flattered. Coolidge went on to say:
a friend know this, he asked Coolidge:? He first gives the painted soap, why Yeah, just to blow, people do not hurt.?
Marketing Implications: In guiding the work of subordinates, praising more effective than criticism.
10. unrealistic
Once there was a rich man like expensive leather and exquisite gown things.
day, he would like to show off their wealth, they want to do a value of twelve hundred silver leather gown. not so much the skin, he went and Tiger discuss the skin to peel them , this person did not finish, tiger fled into the mountains to go. Once he had wanted to table a rich feast of mutton, and sheep to discuss to cut their meat. sheep fled into the dense forest one.
this way, the man scheming for a long time, not make a tiger skin robes, there is no way to accomplishing a lamb banquet table.
Marketing Implications: In marketing, there are many opportunities for cooperation and strategic alliances, but the basic principle is that when you want to pursue something with this when you absolutely can not discuss things that interest people. China TV industry do not know them. then said: see which one of us into your home. Let us invite Wealth recent Go and invite Love to our guest.
woman went out and asked the three old men, The other two are followed him inside.
surprised woman asked Wealth and Success: will not follow up, and you invited Love, love go no matter where we go with him, how can love, which is also Wealth and Success wealth and success. In marketing management, in the same team, every manager, every salesman to do if the cause of love, then there would be any competitors can beat it?
12. enemies and friends
Lincoln as US president, his political opponents led an official attitude of discontent. He criticized Lincoln should not try to make friends with those people, but should eliminate them.
friends, is it not one less enemy? In the sales market, the competition is relative, if the co-development through alliances between market, for businesses not only save a lot of cost of sales, and market space will be more broad.
13. Chuixiao fisherman will Chuixiao
a fisherman, with his beloved Xiao and nets to the sea. He stood on a rock, blowing Xiao come. He wanted music so beautiful, the fish will swim to his face to his. He blew a long time attentively, even a shadow of the fish are not seen. Hsiao he angrily put down his net, to spread the water to go, the results caught many fish. He will net the fish a section of the still to the shore to see the fish jump, the fisherman says angrily: but you jumped up. So choose what kind of target customers as the company's marketing target, and for these customers to choose what kind of marketing strategy is very important. Marketing unsuccessful may be an important reason that things do not look at objects.
14. couple Apple
New Year's Day, a college club before, a woman selling guarding two baskets of the Big Apple, because Tian Han, and asked only a handful. Seeing the situation of a professor, came up with the woman to discuss a few, and then walked around the store bought holiday spent in the red ribbon weaving, and with the old woman with a bundle of two apples, then high shouted: Yo! two yuan couple! Needless to for a while, all sold out, grateful woman, earn huge salaries.
Marketing Implications: This is a successful marketing target market positioning case. That is, first to distinguish the difference between the number of market segments, and select one or several market segments, these segments for the development of products and develop the marketing mix. The professor was the crowd that the club carried out before the market segmentation can be described as fantastic, accounting for a large proportion of the pairs of the couple gave him inspired to make couples aware of the needs of the largest apple market, and the positioning of their products is Kit Kat, a bundle of two red ribbons, and called for the
15. antelopes and lions
Every morning in Africa a gazelle wakes up, she knew to be in Africa than the fastest lion run faster, or else she'll be eaten;
Every morning in Africa a lion wakes up, he knew, to be run than the slowest antelope in Africa, faster, or he would be starved to death;
Whether you are a lion or a gazelle. When the sun rose you have to start running ~!! !!
Marketing Implications: run up it, in this competitive society, if the business stagnation, still immersed in the old glory inside, then eventually end up or be eaten, or starved to death!
16 .
two salesmen marketing industry is a well known fable: Two Shoes Manufacturing companies were sent a clerk to open up the market, a man named Jackson, a challenge the well. On the same day the two of them came to an island in the Pacific, arriving the same day, they found that local people are all barefoot, no shoes! From King to the poor, from the monks to the lady, even no shoes that night, Jackson beat the boss to the national headquarters of the telegraph, back tomorrow. Here people are wearing shoes..........
Marketing Implications: Many people often complain that hard to open up new markets, new markets to the fact that in front of you, but how do you find that the market only.
17. newsboy
a region wise, there are two newsboys selling the same newspaper, two people are competitors.
very hard the first newsboy, selling the street every day, his throat very loud, a daily newspaper is not selling a lot, but also a decreasing trend.
newsboy willing to use the second head, in addition to peddle, he also went to some fixed places every day, go after a newspaper distributed to everyone, collect the money again after a while. The more the more familiar place to run, newspapers will sell for more and more, of course, some loss. The first newsboy to sell will go less and less, and have a way out of another.
Marketing Implications:
second great profound meaning in the practice of newsboys:
First, in a fixed territory, the same newspaper, the reader is limited customers. I bought would not buy him, I sent the first newspaper, the people who get the newspaper, is certainly not going to buy someone else's newspaper. My occupation is equal to the market first, I made more of his market will become. It rivals the profits and confidence poses a blow.
Second, unlike other consumer goods, newspapers, this thing has a complex decision-making process, randomness buy more, generally will not return because of quality problems. And the money was limited, we will not do not give money, no change today, tomorrow will give. Intellectuals so it was not difficult for children.
Third, even if some people read the newspaper, reports do not give money back, there is no relationship, there is always a backlog of newspapers, and second, he had read the newspaper, certainly do not buy the same. Or their potential customers. The story we will learn a lot about consumers, market share, potential customers, loyal customers and other marketing terms.
18. success or failure of just one dime!
a job that benefits life!
when I and another pass break pass opponents to accept battle, I was confident to win the final. The strange thing is , recruitment, general manager did not ask questions, but with my opponents to another company the bill. Only one company from going to Station Road, general manager of recommendations by bus and gave everyone 5 cents, will urge everyone to buy their votes.
fare is 4 angle, due to the lack of change, the bus crew have developed a 5 angle does not give change received the habit, and I will be looking for will not ask for a dime always feel open to a dime, too lose. Did not think my opponent has zero to the crew are looking for. Crew cut like a knife contempt in the eyes of my opponent glances, only handed out one dime, one side of me, and rejoiced in the thought, opponents of the Station, get off, general manager of the opponent's shoulder patting: to be able to safeguard the interests of the company.
19. moose and gas masks!
a salesman can sell anything he known, he has sold to dentists a toothbrush, a baker selling bread. sold blind a TV. but his friend said, if you can sell a moose gas masks, you be considered a really good salesman. So, the salesman, not far thousands of miles to the north, there is only one moose live in the forest,; began to live in the forest to the central moose built a factory.; when the plant is completed, many toxic emissions from smokestacks billowing out in the near future, to the salesman at the moose come and said to him,; need to create a great salesman to sell to meet this demand and needs work. This is up from the tactical to strategic shortcuts ~!
20. pupa and butterfly pupae
the flowers looked beautiful butterfly in the fly, very envious, and asked: Second, you must have from you that is very safe, very warm nest of courage dead; from the butterfly's life sense, you have gained a new life. Use it to Italy explains the entrepreneur, it is very appropriate. Entrepreneurs to innovate, and sometimes had to Management originator of Schumpeter talked about the old saying, that so-called We have the courage to break the cornerstone of our success to find new development ideas?
21. look for a horse
There was once a scholar to the capital test. Way, in a store, to lodge, the horse set a stake at the door, the morning ready to go, the horse has disappeared. Since then, the scholar began to look for a horse around.
he found the whole day, not seen to find traces of the horse; next day, he saw far seems to have a horse in front, but came closer, but it is a donkey, he shook his head down and continue to move forward.
the third day, he saw in front of the horse, he was secretly delighted; this time my horse to the bar, but went into a look, or a donkey. He has gone, and still every day to see a donkey, but he has not ignored the ass, just looking for his horse. Close examination of the time went, but the end result of exhaustion and died the scholar looking for a horse on the road.
Marketing Implications: Marketers look for each customer is the first day of work done, but every day we are doing this work, the first should consider the question: What customers can do for us? What we need is the customer? How to find customers? Conformism, lack of contingency thinking marketers will not find their own customers.
22. breakthrough innovation
Columbus is only the famous 15th century navigator. He experienced hardships finally found a new continent.
for his discovery of this important, it gave a high rating and many honors, but some do not agree that this is not anything showing if often ironic.
time, friends, a guest house in Columbus, talk and laugh, he also filed a Columbus thing, Columbus heard only a faint smile, do not argue with you.
He got up and went to the kitchen, took out an egg for everyone, said :
suddenly become red.
Marketing Implications: Marketing Innovation and Columbus discovered the New World, the results came out people other up, but it was not thought of it before, no one to break through. So try to study marketing, law and innovative methods, and the rest for others to say, as long as you can move your customer on the line!!
23.
two different experiences of consumers at the gates of heaven, the two met a foreign woman. God let them tell their own life a most happy thing.
American woman are also pleased to say.
God sighed and said,
Marketing Implications: Many consumers in China's backwardness in the past deposited consumer awareness so that in the context of limited spending power and do not want to select the consumer credit, can only cause sorrow of the Chinese woman. However,
airmax 激安, the potential demand for a stock of resources that can be guided through advocacy. Marketers through the creation of new marketing methods to get consumers to tap the potential demand for recognition purposes.
24. the perfect toilet
have a family, living in the road between the town and the town to grow vegetables for a living, suffering from a rather less fertilizer.
one day, parents had an idea: bamboo and thatch
he built a toilet, and sure enough, said all who travel it, from no shortage of fertilizer to grow vegetables, apples and oranges also grow plump.
Road opposite a family, but also to grow vegetables mainly looked at with envy, thinking: clean, beautiful, generous, luxurious.
completed, he felt very satisfied.
strange people coming and going across the latrine, build their own aesthetics toilet no one cares, and later asked a passer-by, before we know because he was the toilet lid is so beautiful, so clean, most people thought it was a temple, in urgent who of course ran latrine, the temple will not run out.
Marketing Implications: marketing is targeted to the work carried out by the customer, if you see actions taken by competitors, their lack of well-planned arrangements, hastily, although further work will inevitably lead to a perfect failure.
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