Hugo Boss Sunglasses A Niche Business Opportunity

When marketing gurus talk about finding a good niche business opportunity, they are telling you to be more specific, so you don't have too much competition to deal with.
For instance, let us say that you are learning to be an affiliate marketer. You know that there is a lot of money being made in clothes. Everybody needs clothes. Right? So why not build a website that sells clothes? Just think about how much money you are going to make selling clothes.
Maybe you are on to something here. Why only sell something very specific when you can sell all kinds of clothes to all kinds of people? What kind of campaign will you use? Whatever method you promote with, it will probably involve search engines. When people are making buying decisions they often go to a search engine and enter a keyword to get information. (A keyword is whatever someone types into a search engine.)
If you do get clicks, are you really going to have a site that has affiliate links to every kind of clothes? If a Muslim woman wants a burka, will they be able to get it on your Clothes Are Us website? You'll pay money for that click and have no chance of making a sale. That's what happens when you haven't narrowed your niche campaign.
For instance, if someone is trying to decide which style shoes they are going to buy, they might go to Google and type in, "clothes, " and your website will appear at the top of the first page, either from SEO (Search Engine Optimization) or PPC (Pay Per Click advertising.)
Sure Hugo Boss Sunglasses, there are probably a lot more people typing in, "shoes, " in Google than, "red tennis shoes, " but with a gazillion websites, how would you ever get them to yours? Better to make a few sales to a small crowd than no sales to a large one. Now you're starting to get the idea of a niche business opportunity.
How about "black tennis shoes?" Ahh, much better. Roughly 27 thousand. We're getting in the ball park, my fried. "Red tennis shoes, " has less than 9,000. I can see your niche red tennis shoes campaign making the first page of Google search results.
What about, "tennis shoes." Type it in quote marks, since it is more than one word. "Tennis shoes, " has about 2,700,000 sites to compete with. Not good, but a huge step in the right direction.
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And, of course, who is going to type in, "clothes", if they want shoes? So, how about a campaign for "Shoes?" Let us go back to Google and enter, "shoes". Ouch, 231 million websites. No first page Google listing for you.
Well, with 138 million websites for, "clothes, " perhaps you won't be able to use SEO to get on the first page "organic" listings. Clearly that is too much competition, even for you. If you pay enough per click, you might get on the sponsored links sections, but if your ad is generic, for clothes, and doesn't specify a sub-niche, you won't get many clicks. At least it won't cost you money.