the consumer's interests first

[sandy6565]

China Shoes Online April 16 hearing, with the booming market economy, various industries thriving scene has emerged, it is overwhelmed by the corporate brand for a time enriched the market This not only exacerbated the situation of fierce competition in the industry to promote the market law of survival of the fittest can be achieved, but also to meet the people growing personalized material and spiritual needs, help create a healthy and orderly market environment. Rising standard of living today, people's consumption concept and rights awareness have also been changes in purchasing products, in addition to focus on the real property of the product itself, the brand products of similar quality and performance of similar circumstances, more attention products sales service. But most companies do not change this situation with the brand's focus, just keep a large number of sales in the production of thought and energy costs, while ignoring the most important part of marketing - sales service. To win in this era of a service, good service means business attitude, brand reputation and with this brings a lot of potential consumers of resources, especially the product after-sales service, is related to the establishment of a brand's image, even directly affect the survival and development. After-sales service is the product one of the key throughout the sales process is the inevitable product of intense market competition, and brand based on the basis of strong competitors, but also corporate responsibility and obligation to sell the product. In general, most consumers would think that brand-name products are often better than after-sales service, but some of the recent well-known footwear brands market performance, seems to run counter to this expectation, which in the case of shoe brands issue to the sale have taken the basic attitude of dodge, so that consumers disappointed. As consumers are exposed daily life of most goods, footwear products by the market attention. Although the Chinese footwear brand building only after a few decades of development, but has made gratifying achievements, but comparison with foreign shoe line, the degree of brand marketing is clearly lagging behind the market. At present, most of the shoe brand building in the marketing of primary or secondary stage, the concept of service marketing and service marketing system into the building in its infancy, and footwear products, brand marketing and field service work in the marketing did not cause enough attention, a lot of work remains to be to try and exploration companies. Therefore, the subject of complaints for domestic footwear situation is not uncommon, and an upward trend. Some of shoe to maximize the pursuit of economic interests, will focus on product development, brand promotion and other aspects of the terminal building, indifferent service to consumers, the lack of awareness of services marketing. This "re-production and marketing, light after-sales service" attitude, will harm the legitimate interests of consumers lv outlet sale, to have no confidence in the brand, leading to the phenomenon of products, a decline in sales, restricted the rapid development of enterprises. Throughout the market, those legendary brand, almost all in the service up and down no small effort, which is the major reason for success. Therefore, enterprises in the provision of affordable products, but also to provide better service to consumers, so as to accumulate loyalty for the brand marketing support, and lay a solid foundation for the market. Then, in increasingly high demand for consumer services, more and more detailed now, how to do a good shoe sales service work? Establish the correct shoe service concept is the first step of action. Brand shoe need to learn the concept of service marketing to gain experience in effective services at home and abroad, its integration and innovative service with its own characteristics to form the concept of system. By conveying this concept to improve staff awareness of service, which really carry out the implementation of all aspects of production and operation. At the same time, the shoe should also be gradually standardized services, particularly to improve the psychological quality end sales and service skills, to recognize that after-sales service and pre-sales service is equally important to the overall service quality to meet consumer who needs to make a favorable after-sales service to become the brand's competitive advantage. Its, good after-sales service also provide premium services beyond the expectations of consumers. Warranty Regulations in accordance with current industry, the industry free of charge for up to three packs of three months, three months after a paid service, this shoe can be extended according to the actual situation of "three guarantees" the scope and timing of repair, for indeed there is quality The products in question to be recognized and returned to continuously improve the quality of after-sales maintenance, increase maintenance and other services free of charge, service work to improve consumer satisfaction, brand loyalty. Services, no matter how well it is impossible for all of the consumer satisfaction, the shoe in the face of complaints jordan shoes for women, which should clearly define the responsibilities, if the product caused the problems to be resolved in the shortest time, and if the consumers themselves factors must be due to patient response. Loss for a minimum of two brands of commercial reputation to maintain, enhance and consolidate the relationship between businesses and consumers. Of course, all this needs to achieve superior resources use shoe manufacturing quality sophisticated products ######y women in black corsets, improve sales terminal building and training of excellent service and human resources as a precondition for support services in order to promote the smooth progress of the work, or just blowing smoke. In short, good service is to establish a corporate brand image and expand the important way to gather more market for the popular brand, and improving the profitability and market share. Brand shoe only do adhere to the consumer-oriented products, the consumer's interests first, perseverance in doing service work effectively to bring unlimited business opportunities for themselves and profit!
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