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A few more details about Aerin Lauder’s fashion company (other than the fact that she aims “to be like Tory Burch”) have emerged, via Business Wire. In a press statement last night,  Estee Lauder revealed the tenatative name for the line is AERIN (totally called it). The company, which will focus on luxury accessories, jewelry, beauty and home, will launch in 2012.
Aerin Lauder said,karen millen outlet, “AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother,Tory Burch On Sale 9rHAtory burch wedges 029xy b, Estée: passion, style, hard work,Tory Burch Flats, family, and,Tory Burch 7vDfTory Burch Flip Flops appear out gu, of course, all things beautiful. AERIN is a luxury lifestyle brand that builds upon this heritage, for my generation and for those that follow.”
Her brand will include launching her own makeup line under the AERIN name…
to be sold at Estee Lauder counters, likely targeting a new generation of cosmetics buyers with eclectic tastes.
While we didn’t see that one coming,Tory Burch Handbags 9kNPtory burch shoes sale herm, we should have guessed it–after all,Tory Burch Sale, makeup runs in her blood.
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