Brand Review

During the last nine months you have been separating 3000 bucks from your salary to buy a “XYZ” home theatre. When the judgement day comes, one of your friends informs you that there is another home theatre in the market which will give better features and the best quality sound in a more affordable price. Now, you are confused! You suddenly decide to go for a better one a few days later. During these days you hear a lot about different brands of Home Theatres in the market. But you don’t know which one will suit you best. Here comes the role of Brand Reviews.
For a particular brand –
• A ‘Brand Review’ is just like the evaluation of an answer sheet. If it has the right features and the optimum quality to draw customers, it is good to go in the market. But, if it doesn’t then its makers need to improve on their product once more.
• The fact that consumers who prefer consuming the best quality product, drives a particular company in being absolutely stain-free and perfect in their endeavor in making world class products.
• The availability of a plethora of all kinds of products makes competition in the market inevitable. Each one of them tries their level best to enlarge its consumer base. Some do remarkably well, others don’t mind in being close to the leader while the rest perish badly.
• Though there is always a deliberate attempt to develop a customer base of their own by applying alternate ways of marketing (discounts, free gifts etc.), but that does not work all the time.
A ‘Brand Review’ acts like an orchestrated concert. It helps –
• In forming an orchestrated ‘Brand Image’. Each and every fragment of communication with the audience is studied by the experts. Because each communication made with the audience is a branding opportunity.
• Cyber space has provided the necessary tool for communicating with the consumer base easily and directly.
• Today people don’t have the time to go to a shop and keep yelling about the difficulties one has faced after buying a particular product. Blogs and personal comments are enough to settle things down.
• Each ‘brand review’ is an eye opener in terms of its quality, its popularity and all other important aspects. Each and every suggestion needs to be considered in order to really rule the market.
These are some simple reasons why people prefer buying a “ABC” LCD television rather than any other LCD in the market, or a XYZ Walkman Mp3 instead of any other mp3 player in the market! ABC has regularly improved on its products and will continue to do so. We cannot deny the fact about the other brands available in the market, but when it comes to quality music gadgets, you know whom to vote for.

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