Songs and music marketing company

music marketing is a protracted war, and ultimately to establish a sound corporate music recognition system, and the protagonist is a business, music is also hosted their own information and cultural ideas.

The package will be up to that.

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Advertising arouse and stimulate the consumer (audience) inside the memory, so consumers experience an unforgettable experience and feelings, but also to give the brand-specific advertising content and symbolic significance,Louis Vuitton Handbags, and build empathy in the minds of consumers associations.

the music just resonates with emotional memories. Brand identity in the passing,Gucci Shoulder Bags, the influence of the music is often unconscious, it is difficult to resist and eliminate, it may not yet aware of their stimulation of the tympanic membrane are receiving music and bombings, has been given a simple pleasure on the physical level,Nike Shoes, given the spiritual dimension meaning.

not music promotion

known of the. Music marketing as a classic case, Hooverphonic this dream pop band of three of Belgium for the Chivas dedicated to creating songs for Chivas brand has a fantastic color, and people left a deep impression.

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music marketing success stories there are many cases of failure are many. But even in the marketing sector, in addition to the brand's music felt the service can bring great touch, the concept of marketing for the music, as well as how to operate in the end to music marketing, people do not have a unified point of view.

industry generally believe that music marketing should include: the use of music itself, which is a very popular music marketing; title or sponsor a variety of music-related activities, such as the Mongolian Cow Sour Yogurt Super Girl, Lycra My Show, Heineken Music Festival, Pepsi Music Billboard, etc.; corporate songs, including the use of the familiar melody adapted according to need to attach their own ads. Music marketing resonance force should also include the music itself, singing or playing music star.

now not only most of the enterprises, but also a marketing services business of music marketing companies are not comprehensive enough understanding, basically stay in the areas of marketing artists, most of the enterprises see is star power, to find some ready-made songs and businesses with related products. Tian Wenrong said: music marketing case, the enterprise in line with the singers and songs, is completely upside down. act as a media and merchandise. Marketing. impact, and not through the mind of music on people infected and shock. For music marketing, music is the product, but also the media, and many companies put aside the music, with artist's influence, the artist as a medium.

but artists are not products, and also for a number of companies and products that do speak, in some cases, make enterprises and between enterprises, products and confusion between products, resulting in brand recognition can not be effectively . For good music products, separated from artists, it still carries the corporate philosophy, spirit and product information, and in recognition of the level, recognition is only through music, and artists are not.

such as Mengniu and Yili to doing a good head scratcher. Many people only know that some stars on TV every day to drink the milk and the milk, but not sure in the end is Mengniu's or Queen's. , the star of fire, and a lot of companies rushed in to the whole. endorsement such as the Pan for a while that this one will speak, he suddenly came out from the TV, you ask any person to whom to ask that he speak it? General people should take a closer look to know it? If the business to the last launch of the things we all resolved not come out, too bad it does to.

In fact, the domestic music market started relatively early,Nike Air Force, early years, the sun god there's the eyes only, Music like this can really get the desktop up as a hero, not many. used by enterprises, which can only be said to be conduct in advertising, star effect, has not yet reached the level of music marketing. enterprises themselves too little, and follow the trend of the situation is more serious.'s marketing is a protracted war, and ultimately to establish a comprehensive corporate music recognition system, and the protagonist is a business, music is also hosted their own information and cultural ideas. Most domestic companies are now doing more like a music promotion. br>
Goldman Sachs market researchers in the southwestern United States a super market, psychological problems affecting the customer buying done some interesting experiments. The results show that: the customer's behavior often in conjunction with music in tune, when the music tempo to speed up, shoot up to 108 per minute when the frequency of customers to accelerate out of the store, then, the store's daily average turnover of $ 12,000, when the rhythm of the music down 60 beats per minute when customers buy goods on the shelf before the time will be extended,Nike Free 3.0, the store actually the average daily turnover increased to $ 16,740, up 39.5%.

direct sales of music and has a delicate relationship, but now, more companies hope that the power of music to make their own brand enjoys popular support. Music marketing researchers Cheng Zhiyu transfer of music branding capabilities as well as brand information summary of the reasons is that music has the inclusive, broad, emotional.

music as a product, it is a carrier, which carries the corporate philosophy, humanities and the spirit as well as product information, these things can be in the customer prior to purchasing products and services enable customers to enjoy the experience, while the music itself is not barriers, it does not like the ads and product description language, as more explicit, but was able to achieve a good map and guide customers more easily accepted. For the purchased products and customers enjoyed the service, excellent products and quality service to the song is a good map, the music itself will become a business and marketing platform products and services, that is, the media played a role. The nature of the music itself in the dissemination of its superiority in any corner of life, can hear the music, through reasonable and effective way to promote music products can be delivered to every household.

in brand building, if you use the music properly, can accurately convey the company's products or services, even more than the product itself. Chivas wine such as a song, Leaving aside the lyrics to the melody alone is enough to attract the general public is concerned, it is the Chivas expression of taste and elegant head, gives a good relaxed mood. This is a typical example, none of which the so-called stars, which people do not understand the characters. Therefore,Tiffany and Co Outlet Online, completely put aside the so-called star power, this is a real sense of music marketing, music promotions with some of the country was a huge difference in comparison.

Wuliangye jingles such as China, people's general reaction is ugly melody, lyrics, stiff, hard to ear, you may remember this commercial song, but the taste changed completely. Of course, maybe this is related to Chinese culture with China's advertising industry, since the considerable number of Chinese companies and Chinese advertisers, is not seeking beautiful, elegant, just remember the like.

music is both a product and the media, in particular, some companies have been keen to adapt the well-known songs, jingles as to carry out their own music marketing, copyright is an unavoidable problem. Music products should be the original connotation of the brand and business to match the increase in order to play the role. That is, when the audience can hear the music think of products along with infections caused by desire to buy music, when the audience can see the product back to ringing in the ear and stimulate the purchase of musical enthusiasm, the audience itself in the enjoyment of music, use a product kinds of unspeakable sense of belonging. Identification System (SIS), which is part of their own intangible assets, bearing the company's information. a music recognition systems, and the establishment of any just can not be done on a whim. such as the McDonald's on behalf of music in China has experienced played for a long time to identify the role.'s marketing is definitely not the star effect, but the meaning of corporate culture and brand expression. The ultimate goal is to listen to the sound of knowing enterprises, so that's become the voice recognition