AC Nielsen: statistics make you understand Taobao 12 6, the first e-commerce platform around the theme of the marketing value of the Marketing Forum,
Windows 7 32bit, Taobao, 24%, well above the 10% of Internet users in China the average annual growth rate of users, including the number of unique users Taobao close to Sina, Tencent, Baidu and other platforms, the user coverage, users of high quality, both with considerable purchasing power consumers, a huge marketing value for businesses. Taobao up to 3123 yuan monthly income buyers in Taobao for network users and the user's property buyers can be found in research Taobao user groups , education, occupation and income properties are much better than the whole network users. Among them,
Cheap Windows 7, Taobao users bachelor degree or above accounted for 55% of users, while the entire network of users account for only 11% of bachelor degree or above, the Office of Taobao users up to 60% of the population, all network users in the office only 37% of the population, while Taobao users The average monthly income can reach 3123 yuan, 1966 yuan higher than the ordinary Internet users monthly income, while the data show that the number of average monthly salary in Shanghai in 2008 was 3292 yuan. Thus,
Windows 7 License, Taobao has been completely brought together a group of Chinese Internet users high-end users. 38.7% for the rational consumption Taobao user groups data show that Taobao has over 200 million user community, and that these user groups? AC Nielsen in the consumption patterns for buyers Taobao research, the main reason the users are divided into consumer,
Microsoft Office Professional Plus 2007, easy to purchase ######ual impulse,
Microsoft Office 2010 Key, luxury type, stylish personality type four categories. Which focus on cost-effective, often concerned about the promotional discount information to reach 38.7% of users, consumer groups are rational; also 28% of users are easy to purchase impulse-based consumer group, they are vulnerable to outside influence, and often regret not buy things; The luxury fashion personality type and type of user, respectively, accounted for 15.9% and 17.3%.