Membership card sales to retailers of _1245

Membership card sales to retailers of


Bo Membership Card will be sharp sales management control of the zero-line retailers in the shadow ring.

expensive. Membership card provides a variety of services and activities, membership data management and related advertising will need some capital investment, and its corresponding output is relatively slow, this risk of early stage investment is often discouraged retailers.

results difficult to predict. Membership cards are truly popular services provided need to be tested after a period of operation, which brought to the difficulty of impact assessment prior Moreover, membership card sales based on a long process, if it can not change with the changing needs of members, even if the operation the beginning of the critically acclaimed members will be abandoned due to the escape the final defeat.

two types of retailers, card retailers

current membership card can be divided into three categories: one is a member of comprehensive shopping card. The use of such card is the first integral, the number of points to consumers based on some feedback; a class of large-scale supermarket membership card, membership card, the main function of such a member to enjoy cheap goods, but the members generally do not participate in integration of goods; a class is international (or domestic) well-known stores membership card, because very few of these brand products at discount promotions, and high commodity prices and so the usefulness of such a larger membership cards, membership threshold is higher, consumer are mostly based on rebate vouchers manner.

membership card for different methods, strict management of the member stores require customers to pay a certain amount of card costs only after a member of the Council, and set the useful life of the membership card; most hypermarket, supermarket membership card is free; also some retailers asking customers in the shop to buy a certain amount of items the day after the cash register free of charge by card.

Third, retailers selling membership cards Reflections

firmly establish the concept of members of the retail center. Retail organizations in the retail concept is the guiding ideology of the retail operations, which represents the starting point of retail activities, retail activities to achieve the purpose of program. Retail stores to appeal to its members, they must establish the member as the center of the retail concept. The membership card can Longzhu the hearts of consumers, the key is to see whether consumer spending from the membership card in the real benefit. Survey data show that consumers expect stores There are three: First, access to the satisfaction of the goods; the second is to get good service; Thirdly, it is a comfortable shopping environment.

designed membership card sales program. Membership card sales is a comprehensive, integrated marketing campaign in advance should have a clear target, can provide the services and cost estimate. Retailers must clearly recognize that the consumer impulse to join the membership organization, the membership card to the wallet of a plug and leave it, the absolute failure of a member card sales. Members to join only the beginning, so that members can join in, active participation in care is fundamental.

timely upgrade for the membership card. Membership cards, membership-based retail business in China is not without living space, the key is that different times and in different competitive environment it can provide consumers with escalating membership services. For the specific situation of China's retail industry, can be used to implement the following practices for the membership card upgrade: First, the practice from abroad. Some department stores in foreign countries, membership card issued to the member, the member company will pay a return visit on a regular basis, regularly mailed to members on the latest discount shopping information; same time the company will be based on the consumption of different members to analyze and adjust the promotional period Shopping and promotional merchandise, such practices are worth learning and trying our retail; Second, customer identification and training. Many retail companies for the current face of how to identify the characteristics and needs of consumers, how to more effective marketing and customer loyalty management, and change the current membership card Ling Shoudian only solve the question is Developed in the modern retail system, retailers should make full use of their facilities to reach consumers directly, the retail market will be valuable and timely information to the upstream suppliers, and upstream cooperation and development, to provide more in line with consumer needs products, with features to provide benefits to consumers content to attract consumers.

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