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The other day we noted that THQ’s creative director said that the company “doesn’t care about used game buyers” and thought that someone buying a game used was “cheating” them.
From an economic view, it was a ridiculous assertion. No, THQ, gamers aren’t “cheating” you by buying your game used. This is basic economics: the ability to resell a finite product (like a game) actually helps original sales, because it helps to mitigate cost in the mind of consumers. In other words, gamers are more likely to drop $60 or $70 on a game if they know they can get $30 back for it, or trade it in, later.
Well, we’re glad to see at least an individual big company out there realizing that used games are good for everyone: Best Buy has just announced that they are allowing people to trade-in used games at over 600 stores.
Guess what, THQ? Until digital delivery is ubiquitous,Windows 7 Starter Keygen, used games are here to stay. That’s great news for everyone, even if you’re too stupid to see it. At least Best Buy isn’t.
Press Release
MINNEAPOLIS–(BUSINESS WIRE)–Gaming enthusiasts nationwide now have more reasons to shop Best Buy (NYSE:BBY) as their gaming destination. Launching in close to 600 Best Buy stores this week, with additional stores to soon follow, the new Best Buy Trade-In program offers customers an opportunity to sell pre-owned video games. To celebrate the new offering, customers who trade in their games beginning this Sunday, August 29, will receive an additional $20 Best Buy Gift Card on top of the trade-in value on more than 100 popular titles.
“The expansion of our trade-in program reaffirms our commitment to consistently pursue new ways to bring a better gaming experience to consumers”
“The expansion of our trade-in program reaffirms our commitment to consistently pursue new ways to bring a better gaming experience to consumers,” said Chris Homeister, senior vice president and general manager for the home entertainment group at Best Buy. “Fall marks the launch of several highly-anticipated gaming titles and new technology, and we’re thrilled to provide gamers with innovative ways to connect with the games they love.”
Consumers can now bring their previously played video games into Best Buy and trade them for an instant Best Buy gift card to use for purchasing anything in the store, including any game or gaming accessory. Soon,Microsoft Office 2007 Enterprise Serial Key, they will be able to purchase a pre-owned game as well.
Those who take advantage of the new Trade-In program in store can visit the Customer Service desk,Microsoft Office 2007 Pro, or in select locations a dedicated Trade-In desk within the gaming department,Microsoft Office 2007 Standard Activation Key, to turn in their games. Best Buy will continue to offer a similar program online at BestBuy.com that enables customers to get estimates for their games, mail them in for free and receive a Best Buy gift card 7-14 days later. Trade-In prices in-store will match the prices shown online.
For more information on Trade-In at Best Buy and to locate a store currently participating in the program, visit www.bestbuy.comgametradein. Stay connected to Best Buy Gaming via Twitter and Facebook at Twitter.comRZGamersClub and Facebook.comBestBuyGaming.
About Best Buy Co., Inc.
With operations in the United States,Microsoft Office Ultimate 2007 Activation, Canada, Europe, China, Mexico and Turkey, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $49 billion in annual revenue and includes brands such as Best Buy; Best Buy Mobile; Audiovisions; The Carphone Warehouse; Future Shop; Geek Squad, Jiangsu Five Star; Magnolia Audio Video; Napster; Pacific Sales; and The Phone House. Approximately 180,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2010, we donated a combined $25.2 million to improve the vitality of the communities where our employees and customers live and work.