As an automotive supplies brands, common sense should choose a professional automotive products exhibition,
wholesale Ed Hardy Why can participate in CHIC it? With this question, the author also interviewed Ed Hardy distributor in China Trading Co., Ltd. Xiamen point of all marketing director. Ed Hardy chose the original appearance CHIC, the Chinese market with the brand operation strategy Xixi related. At present most of China's auto products to wholesale and retail business model mainly in the form, and Ed Hardy to take the national chain of monopoly of the operating mode, when the stores will be located in major cities, a large shopping mall and department store above B within, instead of the traditional Auto Parts City, it is learned that the operating strategy is based on Ed Hardy "change lives" the brand positioning and development.
As the reporter learned that the visits, this exhibition display products
cheap Ed Hardy mainly punk, camouflage, denim three series, covering the automotive interior and exterior decoration, car features products, automobile and truck travel fine decorative outdoor leisure products, product variety rich, able to satisfy the drivers of the car every detail of the dress requirements. It is reported that, Ed Hardy in 2004, was founded in the United States, by the New York fashion designer Christian Audigier summon wind and rain and the United States known as the "godfather of tattoo," said Don Ed Hardy jointly established. The brand's design inspiration from the streets of major fashion trends and retro punk art, and then combined with embroidery, washing, ink and other techniques to create a rotten-hyun, Mi Li, a special style of decadence intertwined, thus publicity, wild, force, etc. the United States a variety of styles intertwined tolerance, thus forming a unique style of Ed Hardy. Also cater to the modern fashion to advocate self, individuality, freedom of the spirit of the chase pursue.
Distinctive from the booth, to the products unique operating strategy and market innovation, we can see the brand Ed Hardy, revealed from the bones of the "fresh" and "bright spots", but it is unique in the Chinese market to lose ground on the move consumers can get it, this of course left to the market to answer
Field staff to leave contact telephone number, also repeatedly told in the future before leaving Ed Hardy store opened in Shanghai determined to be the first time when he went to buy products notified.
Star bright star Juzhao
In addition to great visual impact outside the booth, Ed Hardy products are very unique. Its product combines retro punk totem art and classical art, product composition Sauvignon heavy on the Japanese carp, oriental dragon and tiger bright, and the skeletons, demons, daggers and other visually subversive designs, product designs hyun cool, bold use of color, has no shortage of fine lines and rough, a whole reveals a wild, assertive and slightly decadent atmosphere of the city faint, the product style of other auto accessories with the domestic or cute, or calm, or a fresh style different. It should also be participants booth during the Ed Hardy has always been to maintain strong popular reason.
Ed Hardy brand automotive supplies from the United States
In the booth design, Ed Hardy to steal the limelight. Closed cube shape, a huge totem Behind the wall, dripping bright rose, the magnificent tiger, star bright star Juzhao, coupled with effects of light exposure, the entire exhibition reveals a personality, publicity , wild atmosphere, compared to other booth luxury and aesthetic, forming a strong visual contrast, naturally attracted the crowd stood attention.
Ed Hardy appeared CHIC, personalized wind Gebo all the color
Admittedly, the annual CHIC garment industry has become China's "annual parade," this Yuebingdianli of this year, Ed Hardy the brand of automotive supplies from the United States where it has also reside, and staged a unique visual feast.
"Now a lot of brands, but really very few characteristics of the brand, product homogeneity is rampant, for us investors, the brand's uniqueness and growth is critical, Ed Hardy products are very personalized, so I am very optimistic about the brand. "This is the show a strong intention to cooperate and I asked why the dealer is optimistic about the response made by Ed Hardy.
March 28, 2011, the annual CHIC (China International Clothing & Accessories Fair) and predictable, in that million of merchants, famous blend of fashion event, "innovation", "bright spots" has been the relentless pursuit of exhibitors objectives, but also much of the audience, the focus of media attention. Scan the highlights on this year's CHIC,
cheap ed hardy, we have to look to W2 fashion jewelry shop in the Ed Hardy (Ed. Hardy.)
During the show, Ed Hardy has always been popular Ding Fei before the show, many viewers and distributors of the products were on the Ed Hardy show interest. Is not difficult to see a lot of the audience during the holding and attractive product to buy, but in view of the scene that exhibits are not for sale but sorry to leave the figure, one from the audience in Shanghai Ed Hardy reluctantly put down the seat after a car perfume the initiative to
Others：
so I am very optimistic about the brand. "
the brand's uniqueness and growth is critical
Ed Hardy in 2004