Microsoft is shelling out about $6 billion in cash to obtain digital marketing/advertising vendor aQuantive. The aQuantive buy marks the greatest acquisition in Microsoft;s corporate history. (So a lot for that idea that Microsoft isn;t into large acquisitions. Guess a Google-DoubleClick offer,
Office 2010 Sale, around the heels of a Google-YouTube offer,
Microsoft Office 2007 Professional Plus, transformed that dynamic.)aQuantive — the former Avenue A/Razorfish — is based in Seattle (no remote management needed). Microsoft is planning to use its various tools and technologies — as well as its relationships with publishers across all media,
Office 2007 Ultimate, from IPTV,
Office 2007 Standard, to games — to supplement its existing set of digital-advertising wares.Does this mean Microsoft is dropping its campaign to see the Google-DoubleClick deal killed because of antitrust concerns? No. Microsoft;s official word about the matter is that a Microsoft-aQuantive offer is complementary because their products/services don;t overlap. Google and DoubleClick have strongly overlapping ad-serving businesses,
Windows 7 Ultimate Product Key, the Softies say.There;s no doubt: Microsoft wants to be an marketing company as significantly as a software company these days.