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LONDON - Peartiser is launching an online promotion giving away pairs of Jimmy Choo shoes in an attempt to reach its target audience of women aged 25-35.
The campaign will be supported by press ads, LoveFilm coupon offers and an online promotion with Emma's Diary,
www.christian-louboutins.net, a site offering guidance for pregnant women.
The online activity will promote the drink as a portion of fruit counting toward 5-A-Day status. The Jimmy Choo giveaway will also be backed by advertising on women's websites including Handbag.com.
The soft drink already sponsors ###### and The City on the Paramount Comedy channel.