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It’s probably unnecessary for a brand the size of Hugo Boss to be doing this. With their brand cachet and natural authority,
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..and the year’s new SEO pastime of “Out The Brand,
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nike Free Shoes!” continues unabated. Today we learn that Hugo Boss have followed Beat That Quote and JC Penney into Google’s threshing machine. It’s a slightly different case, in that Hugo Boss are in trouble for effectively cloaking – redirecting users to relevant pages whilst serving default content to Google.
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